Becon

Location 地點

Eslite, Spectrum Star House, TST, HK

香港 尖沙咀 星光行 誠品生活

 

Client 客戶

Becon

Completed Date 完成日期

April 2019

Category 類別

Hospitality 服務業

Nature 性質

Graphics + Interior Design + Contracting

圖像 + 室內設計 + 工程

Area 面積 

200 ft2

Although coloured contact lenses are more like a fashion item, people expect them to be not only good-looking, but also hygienic, high-tech and good fit in eyes. That’s why 5DS design team wishes to create a professional and stylish environment presenting its girly brand image in this contact lenses store, so that the store is able to give a trustworthy feeling to customers.

 

To integrate a girly and professional style, the design team mixes a white colour scheme representing purity and clean lines together to give a stylish and simple feel; and designs couples of light boards to present its feminine brand image. The whole space looks modern with effective highlights of the products to make customers believe this brand is able to let them to look more beautiful and confident.

 

Featured products are placed in the middle of the opened design to attract outside customer’s attentions, while other products are showed on sides near the walls with hidden storages placing under the products to make the whole space neat and tidy, and bring an increased functionality in its interiors.

儘管彩色隱形眼鏡只是純粹一種時尚配飾,不過人們對其專業上的設計要求不次於傳統眼鏡,期望產品設計衛生、高科技和適合眼部。因此在Becon 店舖設計上,5DS設計團隊除了考慮到其品牌形象,更希望呈現出一個專業與時尚的感覺,從而讓客人放心購買產品。

 

品牌形象是針對少女的甜美風,為了將它結合專業感覺,團隊用了象徵純潔的白色配合簡潔線條作主調,營造出乾淨與時尚氣息,並為店舖設計出切合形象的海報燈牌,以突顯出鮮明的女性風格。整個配搭充滿潮流感,讓人感覺到產品能讓人變得更美、更自信。

 

布局方面,店舖採用開放式的設計,讓重點產品放在中央,能吸引店外客人眼球;其他產品櫃靠牆而置,讓格局變得整齊,而櫃下亦有不少隱藏空間可放置貨品,可方便員工工作。

Commercial